Today's post comes to us from the executive director of The Workforce Institute, Dr. Chris Mullen, Ph.D., SHRM-SCP, SPHR.
As 2020 comes to a close, we are looking ahead to what the most pressing workplace issues will be in 2021. This is our 9th year putting together our annual workplace predictions ( you can see previous years here: 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013) and for the first time ever - as was the case with so many things this year - we came up with them virtually rather than at our annual in-person board meeting. While I missed seeing my fellow Workforce Institute board members in-person, I'm really excited about the predictions we've collaborated on and feel certain they'll give you something to think about as we begin the new year.
2020's legacy will be one of immense disruption, but following disruption always comes the opportunity to refocus and reinvent. 2021 will be a year of recovery, rebuilding, and reimagining what the future of work can look like.
I'll be taking a deeper dive into our 2021 workplace predictions in the new year, but here they are, fresh out of the Workforce Institute oven - enjoy!
We're on the verge of the Great Reset. The circumstances of 2020 brought out the creativity and resiliency of workplaces worldwide, as many businesses did things they once thought impossible.
With months of data to analyze the impact of actions, over the next year we'll watch in real time as organizations make conscious and deliberate decisions about policies, processes, and practices. They will move beyond reacting and begin to refocus and reinvent. Which pandemic-era policies will stay and go? Which will be refined? Which “old ways” of work will come back? The answers may take years to solidify, which illustrates that the true future of work will be steeped in the ability to embrace uncertainty. 2020 will provide valuable lessons about employee safety and well-being, alternative scheduling, and remote work–among countless other areas–as leaders seek to balance financial sustainability in a recovering economy.
During the Great Recession, organizations with a strong CFO and CEO survived. For this Great Reset, the triumvirate of the CEO, CFO, and CHRO developing policies that protect their people and their bottom line while moving the business forward will gain a competitive edge.
Additionally, the importance of internal reskilling efforts will be paramount, and organizations that emphasize protecting employee jobs will increasingly turn to internal gig marketplaces to redeploy talent as needs evolve.
2. Trust will become a foundational imperative for successful organizations
While some organizations faced high-profile internal strife between employees and business leaders in 2020, those with cultures built on trust and mutual respect thrived. In 2021, trust will be more broadly viewed as a foundational imperative to drive true engagement–one that not only defines and differentiates an organization's employee experience, but also unlocks an ability to embrace uncertainty. Trust will also extend to customers and communities.
Trust will be a necessary component to successfully navigate the years ahead as organizations develop new policies, manage hybrid workforces, and consider unprecedented requirements for employees–up to and including potential vaccination mandates.
With all employees struggling, trust will be especially important for people who must be present to do their jobs–a population increasingly faced with mental, emotional, and physical burnout as the COVID-19 pandemic continues. Organizations will explore new avenues to support the unique needs of their entire workforce, mitigate the effects of burnout, and best position themselves as a destination for talent.
Although not all organizations will successfully make this transition, those that do will give trust to employees instead of making them earn it. They will transform processes and policies to imagine what's possible when you assume good intentions. They will achieve more because employees will enjoy an elevated experience that is only possible when they are treated as stakeholders in the business.
3. Compassionate and inclusive management that puts employees' lives ahead of work will become a leadership mainstay
Last year, we predicted that wholistic employee wellness would take center stage–but we could never have imagined the scope of what unfolded.
Physical and emotional safety, mental wellness, burnout, depression, isolation, social unrest, and political turmoil have weighed heavily on everyone. While businesses have done more than ever before to protect workers, their families, and the broader community, cracks run more deeply each month.
Organizations that will excel in 2021 will be led by compassionate and inclusive management that emphasizes empathy, wellness, and belonging. An intentional approach to understanding unique challenges specific to their own business–and even specific locations within the business–will result in foundational solutions built on diversity, equity, and fairness. They will focus on employees' lives, not just their work.
Deliberate steps must also be taken to guarantee that disproportionally impacted groups–including women (especially working mothers), people of color, people with disabilities, and veterans–do not fall even further behind as the potential chasm widens. Returning to the status quo will be insufficient.
Lastly, an influx of new Gen X CEOs and CXOs will bring diversity–in gender, race, and thought–to executive suites. More diverse than their Baby Boomer predecessors, they will be embraced as heralds of cultural change.
4. Outside forces–including the pandemic, economy, and regulatory change–will push businesses to the brink
In addition to uncertainty created by the pandemic, businesses face the absolute certainty that labor regulations will undergo a seismic shift buoyed by a new presidential administration in the U.S. and Brexit negotiations between the U.K. and European Union. This will create an even more complex compliance landscape: Labor laws, workplace rules, migration policies, minimum wage, and COVID-19-related regulations–whether they are extended or reformed–will keep evolving.
2021 will see a surge in HR and labor violations. People operating under tremendous stress and uncertainty for such an extended period of time will be at increased risk of making poor decisions even with the best of intentions at heart. Burnout may lead to high turnover despite the struggling economy.
Organizations do not need to wait for regulations to be put forth to do what is right for their workforces. By exceeding the baselines created by governments, organizations can free themselves from chasing a constantly moving target; instead, they can focus squarely on creating finely tuned operations powered by highly engaged workforces that have an advantage in recruiting top talent.
As part of this, organizations should consider compliance as a piece of their overall engagement strategy, identifying work processes–ranging from preventing and resolving timecard exceptions, self-scheduling, and more–that will empower employees to have control of their own destiny while still meeting the needs of the business.
5. Expectations of technology–especially practical AI and automation–will be higher than ever
The pandemic has ushered in new technologies that have reshaped our personal and social lives. Zoom calls with friends and family. On-demand grocery pickup. Two-day delivery for virtually any product imaginable. The list is endless, and this will put even more pressure on organizations to deliver a workplace technology experience that matches their employees' consumer technology experience.
While many organizations have undergone years' worth of digital transformation in mere months, emerging technologies face a day of reckoning: The focus on AI's overhyped promises that may never come will be replaced by a demand for practical AI and automation use cases that have an immediate impact on people and operations.
Abstract or intangible moonshots will be replaced with actionable insights and tangible recommendations. Successful AI deployments will unburden managers and empower employees. They will help gauge sentiment and accelerate decision-making for everyone.
Organizations (and their employees) will pay closer attention to current and prospective technology, demanding significant value from systems–both old and new–while ensuring they measurably enhance performance, productivity, and the overall employee experience. Technologies that do not will find themselves with a short lifespan as cloud-native solutions make it easier than ever to change vendors.
With little to no separation between work and life, technologies must make the next leap to help executive leadership, HR, and people managers enhance their employees' lives.
So, what do you think of these? How did we do? Let us know your thoughts in the comments sections and don't forget to subscribe to The Workforce Institute so you don't miss any new content in 2021!
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