Workplace Perk: Corporate Social Responsibility

IMG_1519In August, Kronites packed 890 backpacks for Citizen Schools – a non-profit organization that partners with middle schools across the United States to expand the learning opportunities for children in low-income communities. Over the next few weeks, these backpacks will be delivered to students at Browne and Wright middle schools in Chelsea, Massachusetts. Several Kronos customers and partners donated items for the bags, including Justice, Cognizant, Workforce Insight, and The WFC Group.

Here at Kronos, we are passionate about our Give Inspired initiatives. As a company, we believe it’s important to give back to our communities. For our employees, it gives them an opportunity to work together on an objective that has deep personal purpose for many.

It’s no surprise that Kronos’ Give Inspired program has our employees engaged. Last year, WeSpire conducted a survey on “The Evolution of Employee Engagement.” The survey found that 50% of respondents were interested in becoming more involved in their organization’s volunteer, sustainability, well-being, or social responsibility programs. 71% of employees under the age of 30 expressed a desire to be more involved.

While corporate social responsibility helps to engage (and retain) your current employees, a solid program can also help attract top talent. According to a 2014 Nielsen survey, 67% of employees prefer to work for a socially responsible company.

Ping pong tables and free snacks are nice, but many employees are looking for a way to give back. Whether your organization strives to support its local community or a more national (or even global!) cause, giving your employees the opportunity to get involved is quite the workplace perk.

Tell us: Does your company focus on social responsibility? Share your feedback in the comments section below.

One thought on “Workplace Perk: Corporate Social Responsibility

  1. This really highlights some of the most important features of CSR. While my company has been working hard to make an impact out of a sense of mindfulness, it often surprises our clients when we inform them that it is profitable as well. In fact, it’s so profitable we’ve based our whole marketing agency around this triple-bottom-line : betterbetterbetter.org!

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