Today's post comes to us from board member Sharlyn Lauby. a.k.a., The HR Bartender and president of ITM Group, Inc., a training company focused on developing programs to retain and engage talent in the workplace.
It shouldn't be a surprise that there's been a shift to a candidate-driven job market. And organizations are feeling the impact. According to the Society for Human Resource Management (SHRM) report titled “The New Talent Landscape”, 68 percent of HR professionals are experiencing difficulty recruiting candidates. This isn't expected to go away anytime soon. The Washington Post reports that “2018's Challenge: Too Many Jobs, Not Enough Workers”.
This scenario is exactly why employers need to focus on the candidate and employee experience. Because employees have choices. And similar to the customer experience, if a candidate or employee doesn't like their experience with the organization, they will go elsewhere.
At this year's KronosWorks conference, I had the chance to hear Stacey Kervin, SHRM-CP, HR Practice Lead, speak about how to design a winning employee experience. She spoke about how our expectations as consumers are influencing our expectations of employers. So, it makes sense to use the principles behind a winning customer experience to drive the design of a winning employee experience.
Let me add that, when organizations are talking about defining their employee experience, it's important not lose sight of candidates. There are opportunities in the hiring process to show candidates what the employee experience will be like. And one of the first impressions people receive of the employee experience is during onboarding. Think of onboarding as the process that connects the candidate and employee experience.
4 Employee-Centric Concepts to Consider
Kervin outlined four concepts that organizations can use as the foundation for designing their employee experience: transparency, personalization, real-time, and tech-enabled. Here's how each one plays a part in the candidate and employee experience.
Align Your Employee Experience with Culture
Doug Conant, former CEO of Campbell's Soup once said, “To win in the marketplace, you must first win in the workplace.” Organizations with best-in-class experiences will have candidates, employees, and customers choose them. But remember, perks aren't the same as experiences. Foosball tables and free food are nice. We're not saying don't offer perks. However, a true employee experience is based on trust, relationships, moments of truth, and technology.
P.S. Be sure to register for Stacey Kervin's upcoming webinar on “New Hire Momentum: The 3 P's of Onboarding You Can't Miss”. It's scheduled for Tuesday, January 23, 2018 at 1:00p Eastern. And if you've already got something planned, sign up anyway so you can get the recording afterward. The program is eligible for SHRM and HRCI recertification credit. Before the webinar, take an advance peek at the research study that will be discussed.
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