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HR Bartender on How Gamification Can Improve Productivity and Create Engagement

Gamification-GUIToday's post is courtesy of our board member, Sharlyn Lauby - also known as the HR Bartender.

One of the top issues that my colleagues on the Workforce Institute board said will impact workforce management this year has to do with the cycle between human resources, engaged employees and satisfied customers. Research is showing that organizations are ready to make investments in those areas that will help increase employee engagement. Because engaged employees deliver better customer service. And better customer service improves the bottom-line.

Those investments will be in areas such as training and development, benefits and compensation, and rewards and recognition. According to India Lossman, product manager at Kronos, organizations are using gamification strategies to reward and recognize employees when it comes to time and attendance.

Gamification is the concept of using game mechanics such as incentives, rewards, and healthy competition to promote desired behaviors. A common example is the gamification techniques used in fitness bands (i.e. Fitbit, UP24). According to Gartner, for businesses to successfully engage employees using gamification, the activity must have three things: 1) clear objectives, 2) be meaningful, and 3) create change. Now, use that idea for attendance.

Employee attendance is critical to the business. If you haven't seen the study conducted by Kronos and the Society for Human Resource Management (SHRM), you can check it out here. It specifically addresses the impact that absenteeism has on the business and on the other members of the team. When employees are late, it impacts the operation. Employees aren't ready to greet customers. Employees have to shift their schedules to cover for someone. Productivity suffers when employees aren't at work when they're supposed to be.

During KronosWorks 2014, I learned a few ideas about how gamification could change the way employees view attendance and improve productivity:

Design leaderboards showing team attendance. When everyone comes to work on time, they can start working right away. It has a positive impact on productivity. Allow teams to see who's performing at a high level.

Create custom categories. Employees can earn bonus points when they work extra hours or when they do an exceptional job of maintaining their timecard. (Oh! And don't penalize employees for legitimate time off situations such as vacations, PTO, or sick time.)

Give employees the opportunity to see how they are performing. Create an attendance performance scale (i.e. amazing, excellent, great, good, okay, etc.) to give employees some sense of how they are performing.

Provide managers the ability to recognize excellent results. Instead of putting managers in the position to chide employees about being five minutes late, put them in a position to recognize employees for their continued excellent attendance.

During a demo of Kronos' gamification module, India shared that companies are using the leaderboards to promote core values that are important to the company, things like completing time cards accurately and arriving to work on time. They are also using the leaderboards to inform employees about safety goals such as number of days without an accident. India says initial customer feedback is that the intuitive user experience and modern design are creating a level of engagement not seen in the past.

We all know the most effective way to change employee behavior is by using regular feedback. There's nothing saying that regular feedback has to be in the form of face-to-face conversations. Gamification techniques, such as leaderboards, allow employees to see where they stand at any given moment in time. In addition, this allows managers to focus their coaching conversations on recognizing good performance.

As a human resources professional, I've dealt with a lot of employee relations issues during my career. I've investigated bamboozling, hanky panky, and even some malarkey. But the number one employee issue I've dealt with is tardiness and absenteeism. Yep, attendance issues. Employee attendance is one of those issues that when it starts spiraling out of control, it's so hard to stop. Gamification strategies could be the way to help employees improve their productivity and create a higher level of engagement with the organization.


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