I’ve had the pleasure of meeting with a few hundred Kronos customers over the past week in New York City, Milwaukee, and Columbus (Ohio). Annually, we host about 25 free one-day conferences around the US to provide our customers with an opportunity to learn, network, and give us their feedback. This is in addition to our annual customer conference – a three-day extravaganza that many customers have a hard time acquiring budget to attend. As a Kronite (yes, that’s what we call ourselves) who spends much of my time trying to figure out how to educate customers about what we have to offer, it’s a great opportunity to have conversations with people whose day jobs depend on us delivering a great experience.
The central conundrum of marketing is that too much communication turns people off, yet despite the tsunami of information we send to our customers, many are still unaware of our ability to help them in meaningful ways. We email, tweet, Facebook, YouTube, and enable our sales and service folks to tell our stories. And still those stories don’t reach everybody who’d like to hear them. At these conferences, though, we welcome a diverse set of customers who are hungry to learn what they don’t know and take it back to their organizations.
I’m part of a great team who do excellent work helping to tell the Kronos story through all the one-to-many channels mentioned above. But there will never be a substitute to experiencing those “aha” moments in person.